- SAN DIEGO (858) 530-3030
- SAN MARCOS (760) 744-7415
- SAN DIEGO (858) 530-3030
- SAN MARCOS (760) 744-7415
Effective Date: August 1, 2026
Last Updated: August 1, 2026
Brazilian Exotic Granite, also doing business as BE Granite (“BE Granite,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit https://begranite.com, communicate with us, visit one of our showrooms, submit an inquiry, schedule an appointment, or otherwise interact with our business.
This Privacy Policy also explains the privacy rights that may be available to California residents.
The personal information we collect depends on how you interact with us.
We may collect information you voluntarily provide, including:
When you visit our website, we and our service providers may automatically collect:
We collect this information through cookies, pixels, tags, scripts, local storage, analytics services, advertising technologies, and similar tools.
We may receive information from:
Our website uses the Meta Pixel and related Meta advertising technologies provided by Meta Platforms, Inc.
These technologies may collect information about website visits, page views, form interactions, advertising interactions, browser information, device information, IP address, cookie identifiers, and actions taken on our website.
When a visitor provides contact information, such as an email address or telephone number, our website may use Meta’s Advanced Matching functionality. Advanced Matching may convert certain contact information into a SHA-256 hashed format before transmitting it to Meta.
Although hashing changes the information into a coded value, hashed contact information may still constitute personal information because Meta may use it to match website visitors with Meta users.
We may use Meta Pixel and Advanced Matching information to:
Meta processes information it receives according to its own privacy policies and business-tool terms.
Where required, these advertising technologies will be controlled through our cookie or privacy-preference system. California residents may also opt out of the sale or sharing of personal information as described below.
We may use personal information to:
We use first-party and third-party cookies and similar technologies.
These technologies may include:
These technologies support essential website functions, security, network management, consent preferences, and accessibility.
These technologies help us understand website traffic, visitor interactions, page performance, and website usage.
These technologies help us measure advertising, attribute conversions, create audiences, personalize advertisements, and display advertisements based on website activity.
These technologies remember choices and improve website features and user experience.
You can manage nonessential cookies through the cookie-preference controls available on our website. You may also configure your browser to block or delete cookies, although certain website functions may not operate properly.
Withdrawing consent does not affect processing that occurred before the preference was changed.
We may disclose personal information to the following categories of recipients:
We may provide personal information to companies that perform services on our behalf, including:
These parties may use information only as permitted by their agreements with us and applicable law.
We may disclose identifiers, internet activity, website activity, advertising identifiers, and hashed contact information to advertising and social media platforms such as Meta.
This disclosure may be considered “sharing” under California law when the information is used for cross-context behavioral advertising.
We may disclose information to contractors, designers, fabricators, installers, suppliers, or other partners when requested by you or reasonably necessary to assist with your project.
We may disclose information when reasonably necessary to:
Personal information may be disclosed or transferred in connection with a merger, financing, acquisition, reorganization, bankruptcy, sale of assets, or similar business transaction.
We do not sell personal information for money in the traditional sense.
However, our use of advertising cookies, Meta Pixel, Advanced Matching, and similar advertising technologies may constitute the “sharing” of personal information under the California Consumer Privacy Act because information may be disclosed for cross-context behavioral advertising.
The categories of personal information that may be shared for these purposes include:
The categories of third parties receiving this information may include:
California residents may opt out as described in Section 10.
BE Granite does not intend to collect sensitive personal information for the purpose of inferring characteristics about individuals.
Please do not submit Social Security numbers, driver’s license numbers, financial-account credentials, medical information, precise geolocation information, or other unnecessary sensitive information through our website forms.
If we collect sensitive personal information, we will use and disclose it only for purposes permitted by applicable law unless we provide additional notice.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, supporting customer relationships, measuring advertising, resolving disputes, enforcing agreements, and complying with legal, tax, accounting, or reporting requirements.
Retention periods may vary depending on:
When information is no longer reasonably necessary, we may delete, deidentify, or aggregate it.
Subject to applicable exceptions and verification requirements, California residents may have the following rights:
You may request information about:
You may request deletion of personal information we collected from you, subject to legal exceptions.
You may request correction of inaccurate personal information maintained about you.
You may direct us not to sell or share your personal information.
To exercise this right, use the “Do Not Sell or Share My Personal Information” link in the website footer or open the website’s privacy-preference controls and disable advertising or targeted-advertising technologies.
We also process qualifying browser-based opt-out preference signals, including Global Privacy Control, as required by applicable law.
An opt-out preference signal generally applies to the browser and device from which it is sent. You may need to renew your choice if you use another device or browser, clear cookies, or use a different browser profile.
Where applicable, you may request that we limit the use or disclosure of sensitive personal information to legally permitted purposes.
BE Granite does not currently use sensitive personal information to infer characteristics about consumers.
We will not unlawfully discriminate against you for exercising a privacy right. We will not deny goods or services, charge different prices, provide a different level of service, or retaliate against you because you exercised a right, except as permitted by law.
You may submit a privacy request through either of the following methods:
Please describe the right you wish to exercise and provide enough information for us to identify relevant records.
We may need to verify your identity before completing certain requests. Verification may require matching information you provide with information already maintained in our records. We will use information submitted for verification only to evaluate and respond to the request.
We will respond within the period required by applicable law. When permitted, we may extend the response period and will provide notice of the extension.
We may deny or limit a request where permitted by law, including when we cannot verify the request, the request is excessive or repetitive, or an applicable exception applies.
A California resident may designate an authorized agent to submit a request. We may require:
An authorized agent with a valid power of attorney may submit a request as permitted by California law.
The following table summarizes the categories of personal information we may collect and our general purposes for collecting and disclosing them.
| Category | Examples | Purposes | Categories of Recipients |
|---|---|---|---|
| Identifiers | Name, email address, telephone number, IP address, cookie ID, advertising ID, hashed email, hashed telephone number | Customer service, appointments, communications, analytics, advertising, security | Service providers, advertising platforms, analytics providers, business partners |
| Customer records | Contact details, project information, customer communications | Responding to inquiries, project assistance, recordkeeping | Service providers and project-related business partners |
| Commercial information | Product interests, slab preferences, inquiry history, appointment information | Customer service, analytics, personalization, marketing | Service providers, CRM providers, advertising providers |
| Internet activity | Browsing history, page views, clicks, form interactions, referring pages | Website operations, analytics, advertising, security | Analytics providers, advertising platforms, hosting providers |
| Approximate geolocation | General location derived from IP address | Analytics, security, regional advertising | Analytics and advertising providers |
| Audio, electronic, or visual information | Photos, plans, recordings, or other files voluntarily submitted | Customer service and project assistance | Service providers and project-related partners |
| Professional information | Company, trade affiliation, contractor, designer, or fabricator status | Business communications and project coordination | Service providers and business partners |
| Inferences | Probable interests, product preferences, or advertising-audience assignments | Personalization, analytics, and advertising | Advertising and analytics providers |
We collect these categories from consumers, website technologies, service providers, advertising platforms, referral sources, and business partners.
We retain each category only as long as reasonably necessary for the purposes described in this Privacy Policy.
Our website and services are intended for adults and are not directed to children under 13.
We do not knowingly collect personal information from children under 13. We also do not knowingly sell or share the personal information of consumers under 16.
If we learn that we collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.
You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message.
You may request that marketing text messages stop by replying STOP, where applicable.
Even after opting out of marketing messages, we may continue sending non-promotional communications concerning appointments, inquiries, transactions, safety, legal matters, or an existing customer relationship.
Some browsers offer a “Do Not Track” setting. There is currently no universally accepted standard for responding to traditional Do Not Track signals.
We do, however, process legally recognized opt-out preference signals, including Global Privacy Control, where required by applicable law.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
No website, transmission method, or storage system can be guaranteed to be completely secure.
Our website may contain links to third-party websites, social networks, mapping services, inventory platforms, review websites, or other online services.
We do not control the privacy practices of those third parties. Information you provide to a third party is governed by that third party’s privacy policy.
BE Granite operates in the United States. Information submitted through our website may be processed and stored in the United States.
Visitors from outside the United States should understand that privacy laws in the United States may differ from those in their country of residence.
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal obligations.
When we make changes, we will revise the “Last Updated” date. We may provide additional notice when a change is material or where required by law.
Questions or requests concerning this Privacy Policy may be directed to:
Brazilian Exotic Granite / BE Granite
9483 Camino Ruiz
San Diego, CA 92126
Telephone: (858) 530-3030
Email: mrfalcao@begranite.com
San Marcos Showroom
135 N. Pacific Street, Suites A & D
San Marcos, CA 92069
Telephone: (760) 744-7415